Big K.R.I.T. – Digital Roses Don’t Die (Review)

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Already proven as one of the absolute best MC’s of the 2010’s and a legend of the South, there’s not much left for Big KRIT to prove. Always embodying classic country sounds and bringing introspective yet tough raps, Krizzle is a uniquely great artist. After the universal acclaim of 2017’s 4eva is a Mighty Long Time, he did seem to lull into some more derivative work that didn’t quite measure up to his standards. Here on Digital Roses Don’t Die, however, he is making something clearly full of passion and experimenting with new sounds. Though it isn’t his best, it is a welcome change and surely inspiring for the future.

On Digital Roses Don’t Die, KRIT is now leaning into a classic, southern R&B sound. He’s always had a melodic side and soul influence in his music (especially on the second disc of 4eva is a Mighty Long Time), but this album is almost entirely in that style. With “Earth”, “Wind”, and “Fire” as interlude titles, the influences are clear. There are some lowkey rap verses, but much of it sees KRIT crooning and vibing out. We know he has a strong singing voice and it holds up pretty well over the course of a whole 40 minutes. Admittedly, there are some moments that fall flat or feel like filler; The lack of hiphop features and such a consistent sound over the course of the project means it can all blend together a bit. Regardless, it is great to hear him putting this kind of energy back out and pursuing a sound he clearly grew up on and loves.

Nothing on here is particularly bad (apart from maybe the over the top “Cum Out to Play”). Otherwise, we get plenty of fun little records which are perfect for a relaxing night with the missus or background study music. “Show U Right” is so funky and infectious, while “Rhode Clean” is a melodic twist on the country, lowrider sound we love KRIT for. “Generational – Weighed Down” speaks on the burdens we bear; Speaking on his addiction and the fear of bringing a child into such twisted conditions; The very same conditions that black men in America fall victim to over the course of decades. On “It’s Over Now”, KRIT takes his voice even higher and slower: A risky sound that pays off beautifully. The final three song stretch is among his best work, with some powerful vocals and lyrics that are so thoughtful and moody. Overall, Digital Roses Don’t Die is a worthy addition to Big KRIT’s stellar discography. It might wear its influences on its sleeves and have some filler, but R&B is a great direction for him and surely something worth experimenting with further.

Listen to Digital Roses Don’t Die on Spotify

Check out more reviews here Big K.R.I.T.'s Double Album '4eva Is a Mighty Long Time' Showcases Conflicting Sides of the MC - Big K.R.I.T.

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